Is physical retail dead—or just getting smarter? In this 190th episode, Andrew Maff sits down with Samantha Cross, curly hair care enthusiast and founder of Curl Warehouse, to talk about how she’s built a thriving eCommerce brand by leaning into retail, not away from it.

While most brands are chasing clicks, Samantha’s mixing it up: local events, brick-and-mortar, and yes, radio ads. Why? Because Curl Warehouse is all about meeting customers where they are. Whether that’s helping someone choose the right curl cream over live chat, or running a product swap event IRL, this is next-level omnichannel done the community-first way. Forget what you thought you knew about ROI… this isn’t an episode you want to miss. 

What You’ll Learn:

• How opening a retail store can fuel your online sales: Discover how Shopify POS, in-store reward syncing, and real-world events can create a seamless brand experience across every touchpoint.
• Tracking brand awareness: Why Curl Warehouse still invests in radio ads, and how they’ve seen real-world results despite limited attribution.
• Letting your customers make the decisions: Using feedback to determine everything from what products stay or go, to which new categories they explore next.
• Segmenting your product category correctly: Learn how to segment on needs and benefits, while offering live chat and dedicated email support to guide overwhelmed shoppers.

Watch the full episode below, or visit TheEcommShow.com for more.

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